![]() Microsoft, recognizing the value of LinkedIn, acquired the company for $26.2 billion in 2016. And, interestingly, millennials make up over 59% of LinkedIn’s user base, with 11 million of the 87 million millennials in decision-making positions. Growing trend in jobs that don’t require a degreeĪdditionally, 44% of LinkedIn users take home more than $75,000 per year, which is above the national median in the US.Īlthough the US has the most LinkedIn users at 220 million, over 75% of LinkedIn users are from outside of the US.Īlong gender lines, LinkedIn is more popular with men, who comprise 56% of its users base. The study from Linkedin showed that this accounts for 20% of jobs on the platform, rising from 15% in the previous year which marks a 33% increase. However, a growing trend has seen an increase in the number of jobs being posted on Linkedin which don’t require applicants to have a degree. Further research into these LinkedIn statistics revealed that over 50% of adults who have a bachelor’s or advanced degree in the US are LinkedIn users, while the site engages with only 10% of people whose education doesn’t surpass high school. Users only spend about 17 minutes on LinkedIn per month.Īccording to the Pew Research Center Social Media Use study, LinkedIn remains popular with college students. However, LinkedIn is used sparingly, so you only have a few minutes to make an impact. Of those LinkedIn users who are frequently engaging with the platform, 40% access it on a daily basis, clocking up over 1 billion interactions every month. now has more than 900 million members with over 58 million registered companies. With a plan, you'll start focusing your time, energy and money on things that move the needle.Ĭopyright ©2021 SORT projects. We'll get clear on your top priority and figure out what marketing activities map to it. SORT projects offers marketing and brand clarity sessions. What business page perk has you over the moon? You did it! You now have a LinkedIn business page. You can always go back in and update, correct, or smooth over any rough edges. Remember this! You're going for progress over perfection. You can add up to 20 specialties that represent your business. Just a few sentences that answer: What you do, how you fix a problem, and the results your clients can expect. ★ Brand Tip: Your company description doesn't have to be complicated-or a novel. It's common for text to get covered up depending on the device and page view. ★ Bonus Tip: If you add words to your banner, check all devices to see where they display. Here are a few favorite photo sites: Canva, Pixabay, Stocksy, and Social Squares. ★ Brand Tip: Use an image that expresses your brand and aligns with your brand's colors. This image spans across the top of your business page. Hit publish Yahoo! Now that you've created your page, there are a few more essentials. What problem are you solving? How does your service make their life easier? ★ Brand Tip: Say what you do in simple words and speak directly to your ideal customer. Keep it on the short side, somewhere between three to 10 words. In most cases, the display is too small to read the words making it harder to stand out to your customer.ĭon't have a tagline? Find wording that you can reuse from your website or promo copy in your social posts. ★ Brand Tip: Use a brandmark or icon instead of a full logo. Don't have a logo? Hire a graphic designer. ![]() (A website address is not required.) And a few more details. You'll need your company name, public LinkedIn URL, and website address. Create it! Set up a new business page.To claim your page, follow the instructions here. You'll need to claim your page if it exists, but you don't have admin rights yet. Claim it! LinkedIn may have created a page when you added your business in your profile Experience section.gives you access to data, such as engagement rates, click rates, and more on your business postsīring your LinkedIn business page to life in three steps: Step 1: Claim It or Create It. ![]() automatically adds a page link and logo to your personal profile in the Experience section. ![]() LinkedIn is not only a social site it's also a robust database After all, you're building a company, not a pop-up shop Or you can start posting and engaging as a company. You don't have to manage it if you don't want to. So why do you need another page to manage? And as a small business owner, you are your business, and your business is you. You may think that a business page is one more thing to do.
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